When business leaders develop a vision — for a product, company or even industry — they need to communicate it in a way that all can see, understand and embrace. That vision also has to stand out from those of multiple competitors, catching the consumers’ attention and persuade them to act.
Modern digital displays offer a solution to these challenges. They increase brand awareness by creating an immersive and vibrant experience that hooks the viewer from the first look. In addition to high-definition imagery, the technology in the leading models of digital displays give leaders, managers and strategists a bevy of tools to bring their vision to life and raise it above the volume of others’.
Samsung The Wall MMF-A takes this another step further, opening new ways to boost brand visibility with the convenience of an all-in-one solution. In fact, The Wall MMF-A was designed to revolutionize the way business is done, and not just in the boardroom. The 136-inch display can also transform retail environments, airports, railway terminals, conference facilities and other high-traffic spaces into canvases that can establish and elevate your digital brand presence. Here are four ways how:
1. HDR10/10+ picture refinement
Brands often put a lot of work into the ads they create, especially videos that tell stories to educate and inspire their customers. Think of a travel brand that wants to showcase an attractive destination, or a retailer aiming to display the latest designer fashions. You never want viewers miss the key details or squint because some portions of the screen are dark or blurred.
That’s why The Wall MMF-A comes with high dynamic range 10 (HDR10) and HDR10+. These standards optimize brightness and contrast ratios, illuminating each scene so they pop with clarity, color and communication.
2. True black contrast
To make an image or message stand out, contrast is key. MMF-A excels at this with true black presentation that provides a much deeper degree of contrast than previous models. That translates into bright areas in a photo, video, illustration or graph looking brighter, and dark areas appearing truly black.
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This can make a critical difference in the display, for example, if your brand logo mixes light colors with dark ones, or white screen text sits atop a black background. The result helps to boost brand visibility with an easier reading experience and greater communication.
3. Eye comfort
Customers are likely on some kind of screen all day long, be it smartphone, tablet or PC. That means they can bring tired or stressed eyes to any large-size digital display, which may limit the time they spend looking at it. So, it’s imperative to make a bold statement without causing or increasing eye strain.
Samsung The Wall MMF-A achieve this, thanks to its TÜV Rheinland Eye Comfort certification. This goes beyond basic low blue light and flicker-free ratings, assessing factors like ambient light management, color accuracy and refresh rate. It’s a way of balancing standout advertising with a viewing experience that reduces the risk of visual fatigue.
4. AI optimization
Some displays can require a lot of fiddling around with contrast controls to make what’s on screen look its best. That’s not where you want to your team to spend their time, especially with so many other important tasks on their to-do list.
This is one job that AI is unquestionably ideal for. Inside The Wall MMF-A is a powerful NQM AI processor. It analyzes content down to the second, identifying opportunities to enhance the contrast and remove noise. As a result, you get perfect picture quality based on constant real-time optimization.
Increase brand awareness with ease
Beyond the features that elevate high-impact advertising, Samsung The Wall MMF-A also provides convenience in setup and operations. The quick install process is as simple as docking two background plates and hanging four preset modules. The control box is also built into the display, so you don’t have to spend time and effort on configuration. With wall brackets, speakers and décor bezels all part of the product, you won’t need any extra peripherals, either.
All of this makes the effort to increase brand awareness easy and accessible to more than just those with IT expertise. It also does this at a large scale. If you really want to boost brand visibility, you should go big — and it doesn’t get bigger than this.
Learn more about The Wall MMF-A and what it can do for your business.
