A retailer wants every customer walking into a store to be aware of its 40% markdown sale. Clients arriving at a large office building need to locate the floor where their event is being held. As visitors leave a museum, curators want to inspire a return trip with a preview of coming exhibitions.
These are all scenarios where clear, vibrant and strategically placed messaging can make an impact. They are also perfect examples of why the move from old-school posters to digital E-Paper can’t happen fast enough.
Digital solutions like the Samsung 32″ EMDX Series Color E-Paper QHD Smart Signage and the latest 13″ EMDX Series Color E-Paper Smart Signage make this communication stand out, whether it’s in public spaces, corporate environments, hospitality properties, healthcare organizations, educational institutions or stadiums and arenas. That makes both EMDX models much easier to manage than traditional ink and paper, especially when combined with Samsung VXT, a cloud-based content management system (CMS).
Making the business case for moving from traditional paper to VXT-managed E-Paper is easy once you understand key features and benefits, starting with these:
1. Professional-quality content
The quality and clarity of traditional paper signage often depend on the artistic abilities of the person wielding the pen or marker — skills in increasingly short supply in a digital world. In fact, in less capable and often hurried hands, the scribbles, scrawls and sketches may cause more confusion than they attract.
Not only will content look better on an E-Paper display, Samsung VXT enables the creation of professional-quality work thanks to a vast inventory of templates, graphics, artwork and fonts. Furthermore, businesses can combine these with their own assets including logos, photos and video to create content that not only catches the eye as it communicates but also burnishes the brand image.
2. Color imaging
Posters and point-of-purchase displays have always relied on color to attract customer attention. Samsung E-Paper technology takes this truth and runs with it. Both the 13″ and 32″ EMDX E-Paper employ an advanced imaging algorithm to optimize color. What’s more, it gives it a paper-like visibility, capturing analog characteristics that many people like in paper.
This translates into vivid, can’t-miss imagery for organizations like an apparel brand that wants to showcase the latest styles, or a hospital that wants to clearly distinguish the location of patient rooms. With reduced contour, smooth gradation and enhanced colors, Samsung E-Paper solutions become an easy decision.
3. Savings in time and resources
Even the most striking and informative posters eventually need to be replaced or updated. This can be a time- consuming manual chore for employees who probably have more important work they could be doing. It becomes particularly onerous when a whole set of posters need to be changed to update information or convey new messaging.
Samsung E-Paper paired with VXT eliminates the grunt work and allows for simplified, real-time changes through a dedicated Samsung E-Paper App. As a result, employees can update and deploy content quickly and easily, either on one EMDX or across an entire fleet.
Through the same remote platform, they can also adjust hardware settings and troubleshoot issues, saving the significant time and labor costs incurred when having to physically visit numerous sites to address any problems or make adjustments.
4. Mobility and versatility
Another positive of traditional paper displays that Samsung E-Paper incorporates is mobility. This is thanks to an ultra-light and ultra-thin design. The 32″ EMDX weights just 2.4 lbs., while the 13″ comes in at just under 2. This design bonus extends to the display depth, too, which measures a mere 0.7 inches. As a result, Samsung E-Paper is easy to move and place in high-traffic zones and then shift elsewhere as conditions change.
The versatility gets a boost from the 4600mAh battery that keeps it working for months at a time1, free of power cables that might limit placement. In addition, Wi-Fi connectivity allows content management without cables and plugins, although USB-C inputs are included, too, if preferred.
That mobility and versatility dovetail perfectly with the same qualities in Samsung VXT. That’s because the CMS enables the content of all linked displays to be updated from anywhere with an internet signal. Content managers don’t have to track down each EMDX to make changes but can do so from their control center.
Turning the page to a smarter future
Analog paper has had a long and storied history, but a new page has already turned. Samsung E-Paper is redefining how businesses, large and small, convey messages that matter through a solution that combines flexibility and efficiency with impact. Changes start with small steps, and moving from traditional paper to E-Paper is one any business can take.
Learn more about how Samsung E-Paper differs from traditional static signage. Also witness the impact of Samsung VXT at one Florida restaurant in this case study.
1 Battery performance is heavily dependent on use case, device settings and content refresh frequency. Speak with a Samsung representative to discuss how E-Paper could integrate into your business.
