Posts by

Deena M. Amato-McCoy

Deena M. Amato-McCoy is a veteran business journalist specializing in retail and retail technology. She has spent her career as a reporter and editor covering retail technology topics such as digital signage, beacon solutions, EMV, mobile payments and other customer engagement strategies for publications including RIS News, Grocery Headquarters, STORES, Chain Store Age, Apparel and others. Deena has cultivated strong industry relationships throughout her career, and is always keen to uncover key business trends. Follow Deena on Twitter @Deena46

Posts By Deena M. Amato-McCoy

Retailers adopting new EMV standard
Device Management

The Importance of Adopting the Looming EMV Standard for Retailers

With the next phase in the EMV standard a few months away, retailers are frantically trying to make their systems compliant. Smart mPOS solutions can help.

Mobile Productivity

Wearable Technology: Supporting Retail’s Back Office and Operations

Wearable technology supports retail operations by connecting employees to vital information and other systems around the store.

Bridge the gap between traditional and virtual shopping experiences with the next generation of digital signage: virtual assistants.
Digital Signage

Virtual Assistants: The Next Generation of Digital Signage

Digital signage is evolving. Retailers are using interactive technology to create virtual assistants that create an immersive buying experience.

A customer visits the Audio showroom to experience a fully immersive virtual reality test drive and 360° tours of the new third generation Audi TT using the Samsung Gear VR.
Trending Tech

The Car Showroom and Test-Drive Get a Virtual Reality Check [VIDEO]

Learn how auto showrooms use new digital technology, such a digital signage and virtual reality test-drives, to increase sales and drive engagement.