While the popularity of online shopping can’t be denied, there’s no substitute for in-store experiences. Research firm Forrester expects offline sales to hit $4.2 trillion by 2028 — up from $3.6 trillion in 2022 — and account for 72% of the total retail market.

Many retailers are incorporating commercial video walls, such as The Wall and All-in-One IAC LED displays, inside brick-and-mortar stores for branding and experiential benefits. Not only are these retail display walls visually stunning and easily customizable, but they also encourage buyers to purchase. Retailers can use these video walls to set a tone and distinguish their premium retail environment as more modern and forward-thinking than the competition.

With customizable modules, The Wall video display can be configured in various shapes and sizes according to your unique retail space, and the All-in-One IAC 130-inch screen transforms retail spaces with drastically simplified installation. On both models, cutting-edge microLED display technology brings videos and still images to life in striking detail, even up close. If customers — or their shopping carts — get too close and bump, scratch or touch the display, The Wall’s shock-resistant technology will withstand the impact.

1. Showcase your brand’s true colors

For products like makeup and luxury fashion, it’s critical that your ads reflect the true colors of your brand. High-end cosmetics companies may spend years developing trademark shades of lipstick and nail polish. To honor that effort — and help it pay off — the product marketing should display the precise trademarked shade.

Samsung retail display walls have the technology for retailers to showcase the premium nature of their brand in vibrant color and high contrast. Ultra Chroma and Black Seal technology display true-to-life colors against a pure black canvas. The exceptionally black base reduces reflection, so the colors are precise no matter what kind of lighting you have in your store.

2. Generate excitement for live events and product launches

Whether hosting a product launch, a charity event or a celebrity appearance, your in-store event doesn’t have to be limited to one location. Customers at your other storefronts — even in a different city, state or country — can also participate by watching a live broadcast on a retail LED video display. The innovative display technology creates an immersive viewing experience that transports customers. This use case especially suits brands that partner with influencers or have highly anticipated product launches where they want to maximize participation and viewership.

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The Wall’s design is fully customizable, so retailers can scale their video wall as big as they like and wrap it around the corners and curves in the store. Working closely with partners, Samsung turnkey services and support assists retailers with the planning, design and installation stages, accelerating the installation timeline and reducing downtime for retailers.

3. Highlight memorable merchandise

Luxury markets like high-end real estate, cars, boats and jewelry inherently lend themselves to The Wall’s display capabilities. In one showroom, a colossal video wall might show awe-inspiring images of a yacht sailing across the open water, a sleek sports car navigating a winding cliffside road or a multimillion-dollar estate with flowing fountains and colorful gardens.

The Wall allows you to showcase your products in a hyper realistic way, so clients are witness to your brand’s quality and craftsmanship. In an automotive showroom, for example, prospective buyers can view the specs of a vehicle in incredible detail. Seeing the product in action or up close on a retail LED video display, clients can more readily imagine the benefits of their purchase, giving you that extra push to make a deal.

4. Make an emotional appeal

Perhaps the most appealing feature of The Wall is its emotional effect on shoppers — something marketers spend years studying. The Wall’s visuals are so crisp they’re almost 3D, mentally transporting customers wherever you want to take them. Retailers can use The Wall or the All-in-One IAC to evoke joy, envy or surprise in customers, creating an emotional attachment between the consumer and the product.

Commercial video walls such as The Wall and the All-in-One IAC create experiences that are interactive, immersive and — most importantly — memorable. As demand for unique in-person shopping experiences grows, retailers can meet consumer demand with immersive LED video walls.

Discover what The Wall can do for your customers, and how they remember your brand. If you’re not sure The Wall suits your store, discover the right display tech for your space, style and budget with this free assessment.

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Davina van Buren

Davina van Buren is a freelance B2B technology writer who specializes in travel, restaurants and hospitality, retail, food tech and cleantech. A former television reporter and consumer magazine editor, she's found her home in the B2B world, which satiates and excites her entrepreneurial spirit. Davina is currently pursuing an Executive MBA in Online Marketing.

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