Mountain America Credit Union is the nation’s 12th largest credit union with 86 branches in Utah, Idaho, Nevada, Arizona and New Mexico. The non-profit credit union serves over a half-million members with a mission to help its members achieve their financial dreams.
The credit union recognized that the growing popularity of online and mobile banking meant fewer members were using the branch for simple, routine transactions. In order to ensure that members could stay connected to the wider range of services like loans and retirement planning, it began planning a branch transformation to create a more personal experience that was different from visiting a traditional bank.
“In addition to connecting with our members inside the branch, we wanted to make a strong visual impression on potential members who might be driving by our branches,” says Jeremy Nelson, Mountain America vice president of direct marketing.
Together with RevelTV and Samsung, Mountain America has integrated digital signage displays and video walls throughout its branches. The branch transformation has created a more open, inviting experience for customers, and the dynamic, informative digital signage content is spurring increased interest in highlighted products. “We think of the branch transformation from not just a Return on Investment (ROI) perspective, but also a Return on Experience (ROE) perspective,” says Nelson.
Read the case study below to learn how Mountain America carried out its branch transformation utilizing smart digital signage and video walls.