Each year, 41 million people from all over the world visit Las Vegas, and 24 million of them pass the Paris Hotel, making it one of the largest tourist intersections in the world.

According to Josh Halpern, vice president for on-premise at Anheuser-Busch, this made the location an ideal choice for a new outdoor venue to highlight the Budweiser brand and its broader family of beers. Anheuser-Busch partnered with Chateau Management to create Beer Park by Budweiser, a 10,000-square-foot outdoor venue at Paris Las Vegas Hotel & Casino offering panoramic views of the Strip.

But creating a world-class guest experience at an open-air venue requires world-class technology — in particular, outdoor displays that can compete with the bright sun and deal with the wind, dust and heat of the Mojave desert.

Watch the video below for a behind-the-scenes look at how Beer Park by Budweiser is setting a new standard for entertainment at an outdoor venue with the help of integrator Ponto Solutions and Samsung’s high-brightness outdoor displays and video walls.