IoT Integration in the Enterprise

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How Can IoT Help Businesses Solve Real Enterprise Problems?

From smartphones to wearables and beacons to digital signage, there’s no shortage of touch points within the Internet of Things (IoT). But when it comes to solving real business problems, the speed of technological change and complexity of solutions can be daunting. It requires clear thinking, the right platforms and a laser focus on business outcomes to succeed.

“We’re taking a problem-solution approach to the challenge of IoT,” said Ed Abrams, vice president of IoT enterprise solutions at Samsung, during a rooftop Q&A in New York this summer. “We start with that approach, and then we supply the kit of technologies to allow ourselves and our customers to solve those problems.”

And when it comes to problem-solving, Abrams is thinking big — and small.

“The keys to success are to think holistically about what you want to do. Start small with proof of concepts and trials so that you can ensure that the solution you are building not only solves the problem, but that it integrates easily with your current IoT ecosystem and it delivers value back to your enterprise.”

Watch more from my interview with Abrams — including how industries like healthcare and hospitality are benefiting from IoT — in this video.

Natalie Zfat

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Natalie Zfat

Natalie Zfat is a social media entrepreneur and Forbes Contributor who has partnered with some of the most iconic brands in the world, including Rolling Stone, Food Network, American Express and Levi’s. Curating original content and videos, Zfat gains millions of impressions for the brands she advocates for. When she's not engaging with her half a million followers, Zfat loves sharing her entrepreneurial thought leadership at conferences and universities, including Carnegie Mellon, NYU Stern School of Business, The Harvard Club of New York and Internet of Things World. Follow Natalie on Twitter: @NatalieZfat

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