As a social media entrepreneur, I’ve had a front row seat as the technology has shifted status from a social option to a societal priority — and, most importantly, an opportunity for my business.

I recently sat with Harlem Capital Cofounder and Partner John Henry at Samsung 837 to discuss how emerging platforms and technology impact the way we work.

“I think behaviors have remained similar but have shifted mediums,” Henry said. “For example, not long ago social media was considered an unnecessary luxury rather than a viable way to drive business and engage audiences. Today we share more data through digital platforms than ever, and the rate of increase is only skyrocketing.”

According to Henry, one of the biggest changes has been growing more aware that history repeats itself.

“Time and time again, new mediums come up. People resist that change, but watch what they do, not what they say,” he advised.

“They may say they’re not looking to lean into these technologies, but their actions would suggest otherwise.”

Learn how to address the growing tech gap between C-suite and the new generation of digital natives.

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Natalie Zfat

Natalie Zfat is a social media entrepreneur and Forbes Contributor who has partnered with some of the most iconic brands in the world, including Rolling Stone, Food Network, American Express and Levi’s. Curating original content and videos, Zfat gains millions of impressions for the brands she advocates for. When she's not engaging with her half a million followers, Zfat loves sharing her entrepreneurial thought leadership at conferences and universities, including Carnegie Mellon, NYU Stern School of Business, The Harvard Club of New York and Internet of Things World. Follow Natalie on Twitter: @NatalieZfat

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