Where is the greatest opportunity for exposure according to your customers?

People usually deal with what’s right in front of them, and what’s in front of your customers is the endpoint device you’ve recommended and provided for them. It may be a laptop or notebook computer, a tablet, a smartphone or, more frequently, a combination of these devices. But no matter what goes wrong, it’s a good bet the user will blame the endpoint hardware they’re using. Limit your exposure with a 2-in-1 laptop.

The Endpoint Balancing Act

Everything about endpoint devices, especially mobile devices, is challenged to create balances, most often between the needs of the user and the responsibilities of the IT department and the company. Here are some of the considerations IT decision-makers should take into account when selecting an endpoint device:

• Users want everything to be quickly and easily accessed. IT must assure that access is only available to those who have been authorized.
• Users hate entering passwords. IT must assure that the network authenticates anyone attempting to log in.
• Users want choice, especially choice of which device they will use. Service and support become far easier and far less expensive when everyone is using a similar configuration of device.
• Some users feel a deep need for speed. Other users just need a device that runs smoothly, quietly and consistently.
• Some users are lightning fast and very comfortable using a keyboard. Other users prefer to take notes by hand.
• Some users feel they need a different device for every purpose. Others crave lightening their load and only carrying and maintaining one device.
• Some users are very focused on the device they use to do their work. Others want to focus only on the work and not worry about the device.

By implementing hybrid devices, IT managers can help provide their employees not only with flexibility across the enterprise, but also increased computing power within a configurable format.

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One Size Does Not Fit All

Consider the endpoint as you would a crafter’s tool. True crafters, artists, musicians and others have their tools custom-tailored to their needs and preferences. Endpoints are meant to be similarly tailored to the needs and preferences of their user.

• The traveling business professional has one major concern — the amount of space available on the tray table on airplanes. They need a device that will easily fit there and allow them to get work done. Speed is not their foremost concern, but a comfortable keyboard and screen certainly are. These users find devices like the Samsung Galaxy Book 2-in-1 laptop ideal because of the space-saving way they fold out for use.

• An architect, designer or civil engineer will also find great flexibility and adaptability in a 2-in-1 device because it allows them to work the way they’re accustomed to working. While talking with a client about a new project, they may pull the display off the keyboard of a 2-in-1 laptop and use it in tablet mode, sketching with their highly sensitive stylus as deftly as they would with pencils and paper. Here, however, they’ll find far more facility, as they can move components around and use software to add highlights. On a job site, they may also use tablet mode to photograph works in progress, or use videoconferencing to show a challenge to a remote expert who can talk them through the solution.

• Salespeople appreciate the flexibility of 2-in-1 laptops switching effortlessly from typing up an order in the backroom to going out on a showroom floor with just the tablet to make a presentation to a new customer.

• Healthcare professionals move effortlessly from updating a chart on the tablet to typing up observations, recommendations and other instructions by snapping the keyboard back on.

From the above examples, it’s clear that users want a device that’s thin, light, easily carried, opened and used, and that goes from full typing mode to tablet and sketching mode by simply removing the tablet. It should also have excellent battery life, durability and reliability. The Samsung Galaxy Book fulfills all of these requirements.

On the other side of the balance is the key concern of IT management, which is to readily fulfill their obligation to keep all endpoint devices and their data safe and secure. For them, Windows 10 Pro and its robust underlying security stack will set their minds at rest.

Begin With the Endpoint in Mind

Don’t default to the usual player when choosing laptops, tablets and smartphone client endpoint devices. The Samsung Galaxy Book offers a unified design platform with plenty of flexibility, form factors and features to create the ideal user experience for every user.

The Partner Marketing Hub has a wealth of resources to help you enhance your business growth. Visit the Samsung Partner Portal today to learn more.