Modern workspaces are in the midst of radical transformation. But even in a new world of open-concept offices, hot desks and huddle spaces, some things have remained constant — like the desire to pull co-workers together for a meeting to share information and ideas.

People still want to spend time face to face to work out problems, talk, make lists, draw up ideas and share content, using whatever tools are available in that meeting space. While technology has done much to allow remote collaboration, too often meeting room technology inhibits collaboration through its complexity.

To help reshape modern workspace technology, Samsung put together three years of interviews and behavioral studies, involving approximately 700 people working in different industries and circumstances around the world.

About 95 percent of respondents said small, in-person meetings were what they liked and wanted most, and three-fourths said they preferred analog collaboration tools. They wanted simple, familiar tools with little or no learning curve.

Respondents also said they liked to bring their own devices to meetings, such as smartphones and laptops for sharing documents and taking notes. They wanted, as well, the ideas, conclusions and plans that came out of meetings captured, archived and easily shareable.

Addressing a Need

All those insights made it clear there was a gap in the market between high technology office tools like conventional interactive digital whiteboards or remote meeting systems, and old-school flipcharts and whiteboards. People were looking for a simple, flexible piece of technology that would bridge the gap, address pain points and make face-to-face meetings better.

That work led to a new product that we’ve just launched, called Samsung Flip.

Think flipchart: like the paper ones you see parked on easels in meeting rooms everywhere. Flip has that same form factor and portability, but this is not your father’s flipchart.

It’s a smart digital display that can do all of your list-making, chart-drawing and numbers-tallying on a centralized surface. It captures all the notes and doodles without anyone having to tear off sheets for transcription, take a photo or type notes up back at a desk.

Here’s why we think Flip is a game-changer for workspaces of all sizes:

  • Portable: Just like paper flipcharts on easels, the Samsung Flip has a stand and wheels, making it easy to move around offices or hotel meeting room spaces.

  • Simple: Walk up to Flip and it just turns on, identifying someone’s presence with an embedded smart sensor, letting attendees dive right into meeting content.

  • Flexible: Flip’s display works in traditional flipchart orientation, or can be pivoted to sit in landscape mode when the ideas and illustrations in a meeting need a wider format. Flip also tilts back 4.5 degrees to allow for more natural writing.

  • Synchronizable: Flip has embedded computing power and is web-connected, making fully synchronized collaboration possible in meetings. People who bring a laptop, tablet or smartphone can mirror their screens to share content with the group.

  • Presentable: Flip can drive digital presentations. Imagine walking the team through a presentation deck, then pivoting Flip into portrait mode to develop notes and gather real-time feedback.

  • Searchable: Meeting notes all get captured and housed in a central database. Digging up what came out of last week’s product roadmap meeting is just a keyword search away.

  • Shareable: Notes from a meeting can be recapped and shared straight from Flip, using built-in email, distributed over the network or saved to USB storage.

All of these features make meetings much more effective and connected, ensuring everyone leaves with the right information in hand and on the same page.

Redefined Engineering

A lot of sophisticated engineering and design went into Flip. The core element is a brilliant, pixel-rich ultra-high definition LCD display. Its stylus is super responsive for writing and drawing, to make it feel like you’re just using a marker and writing on a board.

Flip can handle up to four people writing at once, and the interface is smart enough to even recognize the wrong end of the stylus. Something, or everything, can get erased by a hand swipe.

Because Flip gets shared around an office, or even around workspaces shared by multiple start-ups, it comes with an on-screen keypad that allows users to set unique passwords to protect critical content.

Who Needs Flip?

Large corporations who want a mix of technologies in their workspaces will embrace Flip as something really well-suited to their huddle spaces and smaller meeting rooms — particularly because of Flip’s portability and ease-of-use.

Smaller, tech-savvy companies will look at Flip and see something that lets them stay digital, ideating, collaborating and sharing across their company without making a big capital investment. Flip’s relatively small form factor and portability means it can serve the high-tech needs of a small, growing and active office.

You can imagine how much better a brainstorming session at a creative, architecture or design firm will be when multiple people can draw, add images and annotate, then easily share the output across the office or to a client on the other side of the globe.

Experience shows organizations thrive when people can effectively collaborate and share ideas. With Flip, employees will be able to improve meeting quality and bring projects to life right off the screen.

Get an in-depth look at how Flip can drive your company’s productivity to new heights.