Established in 1906, Coldwell Banker is constantly looking for new ways to integrate technology that will keep them ahead of the competition. As a way to satisfy client demand and differentiate their listings, the company is deploying virtual reality tours (VR) as a part of its business model.

Virtual reality tours enable buyers to conveniently explore a property in vivid high-definition using Samsung Gear headsets. It also gives a fully immersive 360-degree view that moves with the viewer, creating a stunning and realistic on-location experience.

The advantages are available across the board, for both clients and agents. Property owners benefit from having more prospects view their homes off-site beforehand, alleviating scheduling conflicts and wear and tear. For agents, it enhances business by improving the overall flexibility, efficiency and convenience of listing tours. This saves time, money and significantly lowers the stress for all parties.

Watch to learn how Samsung and Coldwell Banker are transforming the real estate industry with the Gear VR.

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Jea Yu

Jea Yu is a co-founder of, an online trader education site that has served over 10,000 traders, fund managers and investors worldwide since 1998 and was voted Forbes Best of the Web for four consecutive years in the active trader category. He has published best-sellers through McGraw-Hill, John Wiley and Bloomberg Press and has been interviewed in popular periodicals including the Wall Street Journal, Stocks & Commodities, the Financial Times, Active Trader Magazine, Traders Magazine and USA Today. Follow him on Twitter: @jeayu21

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