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What Is the Future of Augmented Reality?

How much will augmented reality (AR) grow in 2018?

According to Jay Samit, independent chairman of Deloitte Digital, we’re looking at the launch of a one trillion dollar industry.

To learn more about the future of augmented and mixed reality, we sat down with Samit at CES 2018.

An Unprecedented Growth

Take a moment to think about the web, mobile and all of the growth that came with these developments. Samit predicts that the emergence of AR will be more massive than both of them.

Sound crazy? Look at the past.

“Five years ago, it would’ve sounded insane if I told you average Americans look at their phones for five hours a day,” Samit said.

The ROI of AR

As augmented and mixed reality continue to grow, these technologies will also expand from consumer spaces into corporate spaces. Whether you’re training employees, onboarding new staff members or managing a supply chain, AI-supported AR is never out of date when you want your workers to have the most current information.

Today, VR and AR are solving problems. Given that headsets and other technologies powered by AR can be expensive, businesses should focus on big problems to reap the most benefits. These include activities like designing automobiles, making factories more efficient and keeping workers safe. The cost of the hardware itself becomes less relevant when solving for a large obstacle where the choice comes down to large costs — or tremendous losses.

Watch the video above for more information about the growing potential of augmented reality in corporate spaces.

Natalie Zfat

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Natalie Zfat

Natalie Zfat is a social media entrepreneur and Forbes Contributor who has partnered with some of the most iconic brands in the world, including Rolling Stone, Food Network, American Express and Levi’s. Curating original content and videos, Zfat gains millions of impressions for the brands she advocates for. When she's not engaging with her half a million followers, Zfat loves sharing her entrepreneurial thought leadership at conferences and universities, including Carnegie Mellon, NYU Stern School of Business, The Harvard Club of New York and Internet of Things World. Follow Natalie on Twitter: @NatalieZfat

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