Member feedback on the branch transformation and digital signs has been very positive. “It’s all about the member experience,” says Nelson. “The first thing people see when they walk in is a huge videowall that entertains and educates them about our products and our philosophy. Even if you’re driving by, you can’t help but want to come in and see what’s inside.”
“We think of the branch transformation from not just a Return on Investment (ROI) perspective, but also a Return on Experience (ROE) perspective,” says Nelson. “Instead of seeing imposing counters and long lines, our members now see an inviting, open branch with modern digital signage that clearly sets us apart from a traditional branch.”
The videowalls and digital signage have been instrumental in spurring conversations about products and services. “The Samsung displays showcase our custom content and encourage discussions about more complex and strategic services like retirement planning, college savings, and wealth management that members may not have considered us for in the past,” says Nelson.
“The videowalls are an integral part of the branch transformation initiative and Samsung displays have exceeded all expectations”
— Sharon Cook, Mountain America’s SVP of Marketing
“The Samsung 700-nit displays were a great choice because they are bright and show really well in daylight,” says Nelson. “And the Samsung quality, brand reputation, and reliability provide peace of mind.”
Nelson also notes that the digital displays are easier to update than traditional signage. “If we want to get a specific offer out really fast, now we can do that quickly,” Nelson says. “The Samsung displays with RevelTV’s solution give us a lot more flexibility for communications.”
“The videowalls are an integral part of the branch transformation initiative and Samsung displays have exceeded all expectations,” says Sharon Cook, Mountain America’s SVP of Marketing. “We couldn’t be happier with the way the displays connect and engage with our members.”