TKA is always bustling. With 23 varsity sports, 29 performing arts programs including bands and choirs, and countless special interest activities, there’s a lot to announce, promote and celebrate around the TKA campus every day. More than 1,000 students are involved in community outreach programs throughout the school year, such as Rush, Urban Youth Impact, Operation Christmas Child, Samaritan’s Purse and various other community events.
For many years, messaging to active students meant public address announcements, bulletin board notices, chalkboard messages and flyers and sheets that were sent home with the kids, but which rarely found their way out of backpacks and into the hands of moms and dads. TKA has a text messaging system that targets student smartphones, but it’s tuned more to notifications like schedule changes for practice times and locations, and isn’t suited to more general mass messaging. The school also has very active social media channels, such as Facebook and Instagram, but TKA leadership determined that it wasn’t reaching all students.
There are so many things happening on and off the TKA campus that demand awareness and deserve celebration, and so much information to convey during events like open houses and campus tours conducted to recruit new students. The school needed a communications solution that was highly noticeable and ubiquitous. “We had tried our own version of some screens, but that didn’t work out,” says Glenn Martin, TKA’s director of development. “So all of that traditional stuff that a school does to communicate was still being done right up until a couple of years ago.”
That’s when TKA, with its Miami-based IT services provider United Data Technologies, developed a visual communications plan that now provides a reliable, secure end-to-end solution that gets messaging to students, faculty, parents and visitors in ways that are timely, efficient and visually effective.