Whether you’re enhancing your employee training program, equipping workers in the field or building a stronger connection with your customers, augmented reality (AR) and virtual reality (VR) should be at the top of your list of technologies to explore.
In this episode, we look beyond the hype at AR and VR applications that are generating actual business results. Tune in to hear our expert guests speak frankly about technology maturity as forerunners of VR and AR innovation. They also explain the opportunities and potential challenges these immersive technologies present — especially for IT leaders considering or in the midst of implementation.
Podcast guests:
- Charlie Fink, Author and former Disney, AOL and AG Interactive executive (@CharlieFink)
- Keith Curtin, Founder, See Digital (@KFCurtin)
- Josh Sackman, President, Applied VR (@joshsackman)
Don’t miss these discussion topics:
| 2:30 | The role of content in unlocking the potential of AR and VR | |||
| 2:34 | The impact of AR and VR on the consumer vs. business | |||
| 6:19 | Differences between AR and VR | |||
| 9:38 | The relative maturity of AR, VR and Mixed Reality | |||
| 14:14 | Convincing your CEO that now is the time to invest in AR/VR | |||
| 20:19 | Learnings from VR application failures | |||
| 23:16 | Learnings from personal failures | |||
| 26:59 | VR/AR rollout do’s and dont’s | |||
| 31:31 | What to be aware of in terms of VR/AR security | |||
| 33:20 | The most exciting developments on the horizon | |||
| 37:04 | Thought leaders to follow | |||
Books and thought leaders recommended in this episode:
- “An AR Enhanced Guide to VR & AR“ by Charlie Fink (Charlie Fink)
- Jim Blascovich, UC Santa Barbara (Josh Sackman)
- Jeremy Bailenson, Founding Director, Stanford University Virtual Human Interaction Lab (Josh Sackman)
- Mel Slater, Research Professor, University of Barcelona, Spain (Josh Sackman)
- Chris Milk, American entrepreneur, innovator, director, photographer, and immersive artist (Josh Sackman)
- Pattie Maes, Professor of Media Technology, MIT (Charlie Fink)
- Skip Rizzo, Associate Director for Medical Virtual Reality, USC Institute for Creative Technologies (Charlie Fink)
Check out the latest episodes in the Business Disrupted podcast series and learn more about how Samsung’s virtual reality solutions can help empower your employees and enhance your customer offerings today
