Digital menu boards have been around for over a decade. Since menus change frequently and are such a critical customer touchpoint, investing in digital signage is a no-brainer.
The problem is that many of the existing digital menu board solutions in the market have been too complex, both to deploy and manage, preventing restaurants from making the switch.
At InfoComm 2018, I spoke with Mike Sisco from Embed Digital about how to avoid these pitfalls and how to do digital menu boards right.
“Typically, the first response we get from [a restaurant owner] is the ROI, or return on investment,” Sisco said. Fortunately, on this question, the data tells a clear story.
When it comes to keeping down costs, Sisco discussed the advantages of using smart signage displays with embedded media players. “Having everything built into the display, there’s no need for external media players, cables, power supplies, failure points,” he said. “Because there are less parts to consider, it gets up and deployed quicker.”
When partnering with quick service restaurants or full-service restaurants, there are some keys to successful rollouts.
“For [Embed Digital], it’s always been a holistic approach to working with our partners,” said Sisco. “We work with them to understand what their unique business needs and objectives are — as well as pain points — so we can work together to create a solution.”
With that approach, I guess you can say that your restaurant’s digital menu boards can really be … made to order.
Discover how to reap the cost and management benefits of smart signage compared to traditional digital displays.
