Tell someone what tech will look like in 10 years, and you’re wrong. Tell them what your vision and purpose will be, and you’re right.
After 25 years in technology, telecom and media, I have learned this lesson and watched others learn it in ways big and small. Our job as technology leaders is not to predict the future — it’s to create it with our partners, and that only happens by putting in the hard work of learning and iterating, one day at a time.
Enabling Meaningful Experiences
I joined the Samsung B2B Enterprise Display Division at an exciting time, when displays are changing the way we interact with the world and each other. This is a team focused on innovation for all the right reasons — the conversations I’ve had with Samsung colleagues aren’t just about pixels and bezels, but enabling powerful and meaningful experiences.
Our world-class technology supports us in leading that charge, but what are the drivers behind this technological shift? Whether it’s an 8K display that helps a doctor better diagnose patient health issues, a microLED videowall that helps retailers bring out an immersive shopping experience, or a dual-sided display that helps a small business give customers a one-of-a-kind shopping experience, Samsung displays are shaping both experiences and outcomes all over the world. This is why we do what we do.
Digital Signage 101
Get your complete guide to planning, budgeting and executing a successful digital signage project. Download Now
Now as we continue to create the next wave of business experiences, our partners will play a key role in delivering that innovation to the companies who need it. We’ll be deepening our focus on solution selling, not just pushing our technology but using our ability to innovate — supported by the full power of the Samsung brain share — to solve key problems for our customers.
Creating Value for Customers
Our focus is to ensure value is created for our partners and our customers. The daily workflow is designed to test and learn while simultaneously driving results. The market is, of course, the ultimate arbiter of success, and Samsung will be in the forefront of digital transformation.
Turning these lessons into relevant products and solutions means optimizing decision-making processes and relying on data to learn what is the best for our customers.
It’s important that our efforts center on a dogged adherence to our principles as a company and as individuals. Samsung’s core values include integrity, respect, accountability, empathy and a commitment to fixing the problems faced by our customers. Approaching our work this way each day sets us up for success. I am dedicated to bringing energy, joy and passion to my role every day, and my team knows I expect no less from them.
The way we interact with the world is changing every day, and the Samsung Display Division is in a powerful position to set the course for the future. We look forward to undertaking this journey with you, one step at a time.
Wondering how to get started with your own digital signage deployment? Get a free guide to the process, or learn about enhancing your meeting room collaboration technology in this special episode of SBTV.