Over the past 15 years, the way business is done has changed dramatically.
In 2004, executives met face-to-face to discuss projects, and deals were sealed with a handshake, not a mouse click. Today, nearly every aspect of how we work — from product research to client meetings — can take place online.
But this new way of working isn’t perfect, because it can’t deliver what’s most relevant to your purchase: an unforgettable, in-person product experience.
Evaluating products up-close can be transformative, especially for partners in the digital display industry. After all, these kinds of displays are a serious investment. And if the average Joe can compare different televisions at his local Walmart or Best Buy before deciding which is the best investment for their home, shouldn’t business executives have the same power and freedom to evaluate products before making a decision?
Samsung and Prismview understand this, which is why we invite curious business leaders to explore a truly unique space: the Samsung Executive Briefing Center (EBC). Here, visitors can take in Prismview and Samsung’s latest innovations and get expert advice on how digital displays can bring their business to the next level.
What is the EBC?
Five years ago, an experience center like the EBC was still a novel concept in the industry. To see the latest LEDs in action, executives could skim through a product catalog, sit through a PowerPoint presentation or tour sports stadiums and casinos across the country. This last one sounds like fun, but the reality is a high-cost, time-consuming expedition.
Samsung’s product marketing team figured there had to be another way. “Our solutions are meant to drive the wow factor as customer experience it for themselves. And this inspired the development of the first EBC,” said Stephanie Man, program manager at Samsung’s EBC in Irvine, California.
So what is the EBC? It’s a space where executives can inspect Samsung’s line of commercial display and LED products in-person, meet with signage experts and gain insights into how digital solutions can help their company reach its goals. EBCs give companies the chance to experience Samsung’s display solutions on a deeper level, which allows their teams to make more informed investment decisions further down the line.
“We wanted a way to help our partners navigate the technology, giving them the ability to make better decisions for their business,” said Man. “The Executive Briefing Centers offer this.”
The first EBC opened in Ridgefield Park, NJ, to an overwhelmingly positive reception. Soon, Samsung decided to expand, opening EBCs across the US and around the world.
“The concept caught fire globally. In the past five years, we’ve realized the power that can come from people experiencing our products in-person,” said Man.
Digital transformation solutions for retail
Learn how to unify an omnichannel marketing strategy from the storefront to the point of sale. Download Now
Irvine’s EBC offers visitors an exclusive look at Samsung technology
But the newest Samsung Executive Briefing Center in Irvine, CA, may just be the best iteration to date. It’s the only place in North America where executives can view Samsung’s full portfolio of commercial display products.
“Plus,” said Man, “it’s also the only EBC where The Wall is permanently installed.”
The Wall. A name like this is best reserved for either a monumental set in Game of Thrones or a revolutionary digital display. Samsung’s team is responsible for creating the later, a microLED product with a 0.84-millimeter pixel pitch (for comparison, the dot pitch of an LCD laptop screen is 0.27 millimeter), 4K resolution and an astounding 219 square inches of screen space.
“The Wall is helping revolutionize the way people think about television. Honestly, I underestimated the technology before I saw it, but it really is at the next level of what’s possible,” said Man.
And while the Wall’s sheer size and picture clarity are impressive, it’s only one of many attention-grabbing products on display in Irvine. Another is Prismview and Samsung’s IF Series product line, featuring fine pixel pitch indoor direct-view LED cabinets. Like the Wall, the IF Series product can show content with astounding levels of brightness and contrast. Where the products differ is with size. The IF Series cabinets are smaller than the Wall, giving business partners more creativity when it comes to sizing their final display.
Consider the National Geographic Ocean Odyssey exhibit in New York City: There, custom-fit IF Series cabinets line the walls and curve down the escalator, transporting visitors to an underwater world full of strikingly blue waters and breathtaking marine life. It’s an experience visitors never forget, made possible with the right LED boards.
The value of expertise
But beyond the products themselves, EBCs help prospective partners understand the overarching value a brand like Samsung can offer.
“It’s not just the displays,” said Man, “it’s the content management, ease of use, video processing tools, servicing options … we show them the value of working with an industry leader like Samsung.”
For Prismview and Samsung, “value” isn’t a buzz word; it’s a way of doing business. The EBCs align the new way of doing business with the old, pairing wow-worthy technology with old-fashioned customer service and real, human connections. It’s the way certain types of deals still work best.
Explore Samsung’s latest innovations in LED display technology.