Retail is an ever-changing industry that evolves alongside current trends, the environment and, of course, technology. We’ve seen a ton of changes this past year as a result of the pandemic, but the pandemic didn’t necessarily start the change. Consumers have been choosing convenience and experience over other factors for years, especially with the dawn of ecommerce and pickup in-store or curb-side options. Let’s take a deep dive into the changing customer experience and how data and technology are revolutionizing retail.