What makes your hospital special? What differentiates your health system? Samsung’s The Wall helps answer those questions in the lobby, in the boardroom and in the auditorium.

The Wall and The Wall All-in-One feature the same QLED TV technology used in retail and hospitality industries. These dynamic walls not only define the mood, they tell stories and convey information. They also have the brightness levels to remain clear and visible in the brightest atrium or dimmest hallway. That’s part of what makes them so appealing for hospital interior design.

First impressions

As in a luxe hotel or high-end fashion retailer, the atmosphere you create matters.

“Chief marketing officers really want to make an impact,” explained Lisa Bohnsack, senior manager of business development for Samsung’s Healthcare Display division. The Wall allows them to effectively communicate the brand story to everyone who steps through the front door. Deployed properly, it immediately sets the expectation for high-quality, patient-centered care.

It’s an opportunity to share patient success stories and testimonials, feature outstanding physicians and staff, highlight donors who have contributed to the organization, publicize new services being offered at the facilities and highlight awards the hospital has been recognized for. It can also provide information about the hospital’s history and accomplishments, and share its vision of the future.

Installing these displays at the facility entrance or in high foot traffic areas makes an immediate impact on patients and visitors. It allows you to deliver the right messages at the right time. That’s because the design and messaging can be changed easily, which not only keeps the look fresh, but it also ensures patients and visitors have access to the most current information.

Recognize donors in a more meaningful way

Hospitals are also opting away from the traditional and static donor walls, such as engraved name plates. Instead, they are recognizing donors and their contributions by going digital on a large display. The Wall All-In-One is a perfect fit for displaying donor photos and, more importantly, showcasing imagery of patient success stories that the donors ultimately had an impact on.

A common area for donor wall placement is in cancer centers. Not only can The Wall All-In-One highlight donors and patient stories, but it can also provide “digital healing” via stunning and soothing waterfall imagery and videos, or a beautiful tranquil garden of flowers. This form of digital healing helps calm and reduce anxiety amongst cancer patients who are preparing to meet with their oncologist for what could be a difficult appointment.

Elevating conference rooms and executive boardrooms

The lobby isn’t the only place to communicate the organization’s commitment to quality. The Wall All-in-One enhances conference rooms and boardrooms, setting the stage for powerful in-person and virtual conferences with remarkable visuals.

When placed in executive board rooms, The Wall All-in-One allows hospital administrators to provide the board with the most sharp and impactful board presentations. It is also ideal for hospital staff and medical teams to review patient cases, both in-person and virtually.

“In the executive boardroom, you’re bringing in the most senior executives. You’re bringing in board members and outside visitors. You want everything to be polished. The Wall gives a much more executive feel than traditional projectors,” Schweiger said.

The boardroom isn’t merely functional — it becomes a centerpiece of the facility. Why? The advanced high-definition displays enhance diagnostic capabilities, allowing teams to review medical images with ground-breaking clarity. The 33-million-pixel resolution is four times higher than 4K UHD.

“Legacy projectors never had that clear resolution that an LED wall will have. You can see it clearly from every angle,” said Karen Schweiger, senior business manager for Samsung’s Healthcare Display division.

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No matter where someone is sitting in the conference or boardroom, they see the content being displayed with perfect clarity. Perhaps even more important, the presenter isn’t blinded by the light from a projector.

Designed for boardrooms and conference rooms, The Wall All-in-One is available in 146 inches (at 2K or 4K) or 110 inches (2K).

The Wall All-in-One is simple to use, too. It operates like a TV and is essentially plug-and-play. This frees the IT staff from the stress of setup and responding to constant calls to fix the technology.

Initial installation takes about two hours. That’s because the screen comes with four mounts, two background plates to dock to the mounts and four pre-configured LED modules which attach to the plates. Unlike conventional LED displays, it requires no extra peripherals or components. The Wall All-in-One integrates the control box and speakers into the device, too. This eliminates the time-consuming configuration process — and it simply looks tidier.

Transforming the auditorium

Because of its exceptional resolution and longevity, many organizations are replacing their projector systems with The Wall All-in-One and The Wall in auditoriums as well.

For example, University Hospitals Authority and Trust (UHAT) in Oklahoma City desperately needed to upgrade the projection system in its auditorium, which is used by the entire University of Oklahoma medical community. The projection system burned out, and UHAT needed something more than a replacement. It needed a system that would serve its entire audience for many years.

It selected Samsung’s Fine Pitch IE015R model, a 4K-enabled LED video wall that measures 19 feet wide by 10.6 feet high.

Auditoriums, especially at academic health centers, serve a multitude of purposes. Medical residents may use them for meetings. Human resources can conduct orientations and large meetings. Marketing can hold press conferences. Clinicians can take part in continuing education. And, as at UHAT, the medical staff can host national meetings with medical organizations — or perhaps an “all hands” gathering from across the system.

In UHAT’s case, it needed a versatile system that could accommodate a wide range of visuals — from sophisticated drone footage to precise medical imagery. The Wall’s industry-leading picture quality engine — advanced HDR picture refinement, HDR10+ and more — delivered. Because it can render optimum peak brightness and extremely accurate grayscale expression, it provides a realistic, immersive experience.

UHAT also needed to “future-proof” the auditorium. It needed longevity. That included 4K technology, but it also included durability. The Wall’s durable components and optimized power consumption, along with temperature and ventilation controls, extend the display’s lifespan.

The right tool for the right message

From the chief medical and nursing officers to the chief marketing officer, health system leaders want more sophisticated visual display systems. Hospitals must deliver the right messages to the right people at the right time — patients, community members, board members and healthcare professionals.

The question isn’t whether they are going to, but whether they will select the right system for 2023 — and for 2033.

Learn how Samsung’s The Wall can help your hospital tell powerful stories that people want to watch. And get more advice on how to tailor your messaging to ease patient anxiety.

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Roxanna Guilford-Blake

Roxanna Guilford-Blake writes about health, healthcare and the business of healthcare. She began as a journalist, but for more than 25 years, she’s helped clients tell their stories and enlighten their audiences. She runs her own editorial business (Guilford-Blake Corp.) and previously served as director of strategic communications at a boutique healthcare communications firm. She’s especially interested in the intersection of digital tech and patient-centered care.

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