In just a few years, shopping has undergone a revolution. With digital options exploding in number and ongoing pandemic influences, it’s increasingly important for brick-and-mortar stores to take advantage of technology to keep up in the market. This starts with a full embrace of the digital world — and the features people love about it — and integrating it more into the physical store environment. In other words, don’t think of them as two distinct worlds but find ways to merge them.
One excellent way to do that is to install digital signage. The latest generations, such as Samsung displays, can do far more than just flash static ads. When matched with loyalty programs, content management systems, geolocation and other digital assets, they can achieve that frictionless, personalized experience that many shoppers have come to expect. This drives engagement, boosts loyalty and increases ROI.
Here’s how digital displays can help your business thrive.
Personalized shopping experiences that drive sales
As data-driven marketing gets more sophisticated, shoppers increasingly expect high levels of convenience and personalization. Retailers that step up to meet these expectations by supplying data-driven, personalized offers are seeing growth in basket size, upsells and ROI. This requires not just the hardware but the software, too. In-store digital signage with a robust and dynamic content management system (CMS) is the key to success.
VXT Canvas CMS by Samsung enables businesses to easily create, schedule, manage and monitor content specifically for digital signage, improving outcomes. For example, with VXT Canvas, retailers can create custom content tailored to specific brands, promotions, events, and even weather — thanks to a partnership with IBM Weather — to drive sales. Software partner, Sprinklr, offers yet another platform to do the same on Samsung displays.
The graphic element adds more options to make a visual impact and target attention. In addition to thousands of fonts, templates and preloaded images, users can upload their own retail media and VXT Art (sold separately) to apply content from world-class art museums and galleries — often an ideal pairing for luxury brands.
Batteries Plus, a consumer electronics chain, offers an excellent case study of how digital signage used effectively can enhance ROI. The company uses Samsung 4K UHD LED displays as “silent salespeople” to promote products triggered by real-time weather alerts.
With Samsung Ads, displays can provide an additional revenue stream and increase sales in retail stores by showing third-party content. So, for example, brands could run advertisements on digital displays near the entrance, in the checkout lane and on endcaps. This integrated advertising monetization then brings ad reporting and insights to further optimize ROI.
How digitizing retail experiences boosts ROI
Self-service capabilities for faster transactions
In retail, fast, frictionless transactions are the goal — which helps explain why two-thirds of consumers prefer self-serve technologies. Eighty-five percent of consumers report that using self-checkout is faster. These perspectives make digital kiosks a particularly powerful upselling and cross-selling tool.
Samsung Kiosk allows businesses to implement self-serve technology quickly and easily. The intuitive, interactive kiosk boasts an all-in-one ordering and payment system that accepts cash, credit cards and contactless solutions such as barcodes, QR codes and near-field communication (NFC) for digital wallets like.
For restaurants in particular, Samsung Kiosk can come preinstalled with GRUBBR proprietary restaurant management software. Using AI and machine learning, the system knows how to daypart and feature more popular or profitable items higher on the digital menu board. As they do at Batteries Plus, restaurants can connect products with weather events, promoting soups or hot chocolate on a cold day and ice cream and slushies on a scorching one. Self-checkouts also never forget to upsell, which amounts to more profit-building activity and increased ROI.
The variety of Samsung Kiosk models add to this. The kiosks come in three installation types — floor stand, countertop and wall-mounting — which allows them to fit into a wider range of spaces. Their sleek, modular, space-saving design and gray-white color blend in with practically any aesthetic, too.
Lucrative loyalty programs
Another way retailers can increase wallet share is by integrating in-store technologies with lucrative loyalty programs. That pays off quickly. Research from Adobe Commerce showed that 67% of shoppers want personalized offers driven by their individual spending habits — in-store and online — and 53% welcome personalized recommendations and promotions.
When customers feel like a business knows them and understands their purchasing patterns, they are likely to stay loyal to that business. Samsung Kiosk partners with loyalty programs like Punchh to help achieve this through consumer data collection. Using these insights, brands can create and deploy customized, hyper-personalized loyalty campaigns that convert customers.
Fast adaptation to customer and market needs
Digital signage allows retailers to adapt messaging and promotions in real time to customer behavior, inventory levels, emerging trends, market shifts and other variables. For example, restaurants can quickly add and remove items from menu boards. During the holidays, stores could also customize displays to feature the season’s trendiest gifts.
Speed is essential, too, and a key benefit of Samsung displays. Businesses can change content quickly and easily, be it updating pricing, displaying new products or promoting limited-time offers. Additionally, interactive digital displays can provide customers the valuable extra information that just might inspire conversion. This could include product details, reviews and recommendations.
One novel way retailers can respond to customer and market needs is through traffic analysis. Incorporating solutions like FastSensor, which leverages AI and heat mapping to gather and analyze foot traffic data, retailers can quickly adapt to customer needs by managing queues and determining which in-store marketing messages work — and which don’t.
The digital future of retail
As the retail landscape evolves, businesses that embrace retail tech will be able to provide enhanced customer experiences and reap the ROI rewards of digital transformation. The tangible returns on investment in terms of cost savings, revenue growth and customer engagement make a compelling case for retailers to make Samsung displays and end-to-end solutions an integral part of business strategy.