Posts by

Davina van Buren

Davina van Buren is a freelance B2B technology writer who specializes in travel, restaurants and hospitality, retail, food tech and cleantech. A former television reporter and consumer magazine editor, she's found her home in the B2B world, which satiates and excites her entrepreneurial spirit. Davina is currently pursuing an Executive MBA in Online Marketing.

Posts By Davina van Buren

Hospitality

Streamlining content distribution for hotel digital signage and TVs

With a cloud-based signage CMS like LYNK Cloud or Samsung MagicINFO, hotels can easily create a positive and consistent guest experience.

In Store

4 ways retailers can make bold impressions with The Wall

Retailers can stand apart from competition with large retail store wall displays that drive sales and leave an impression on clients.

case-study In Store

Duty Free Americas enlivens airport shopping with digital solutions

To enhance the customer journey, Duty Free Americas installed and deployed Samsung digital signage and MagicINFO software in their Miami International Airport location.

Retail Operations

How to improve peer-to-peer collaboration among associates in retail

Rugged smartphones equipped with Push-to-Talk open up a new world of peer-to-peer communication that maximizes teams' efficiency.

In Store

Investing in operational efficiency with display technology

Interactive displays supported by integrated software and content management allow allow customers to make informed purchases on their own, so retailers can operate efficiently even with limited resources.

video Retail Operations

Here’s how retailers can improve employee and customer experiences

Diverse functionality on a single rugged device eliminates the need and expense for clunky devices that perform only one task.

Saatva Samsung Digital Signage Case Study
case-study In Store

Immersive ‘Viewing Rooms’ send Saatva customers to dreamland

In their new immersive Viewing Rooms, the luxury mattress retailer Saatva created a space where technology, luxury and comfort collide.

Battery Plus case study
case-study In Store

Digital displays electrify brand and community for Batteries Plus

Nationwide specialty retailer Batteries Plus adopted Samsung displays and its MagicINFO CMS to transform the customer experience at its community stores.

Hospitality

Casino digital signage elevates the guest experience

Dynamic signage creates a captivating first impression, and continues engaging guests from their room to the casino floor.

Hospitality

How outdoor LED hotel signage drives revenue

A hotel marquee or outdoor digital signage can attract passersby and enhance the guest experience, increasing ROI for hoteliers.