A Winning CMO Marketing Strategy Must Combine Art and Science
The CMO is under more pressure today than ever before, which is why a marketing strategy that combines both art and science is vital to succeed.
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David Gilbert specializes in covering the global smartphone industry and the dangerous world of cybercrime. David previously served as European technology editor at the International Business Times, and as Technology Editor for the UK edition of IBTimes for over three-and-a-half years, where he earned the prestigious Digital Writer of the Year award at the Online Media Awards in 2013.
The CMO is under more pressure today than ever before, which is why a marketing strategy that combines both art and science is vital to succeed.
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