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In this News Insight, American Banker highlights how legacy IT systems remain a barrier to a better branch banking experience.
Mountain America Credit Union is a full-service financial institution that wanted to transform the member experience at its branches. As members increasingly conducted simple transactions online and on mobile devices, Mountain America branches wanted to transform into an “open concept” venue, where employees and members could easily discuss and plan more complex financial services.Mountain America partnered with Samsung and RevelTV, a digital signage and video content integrator, to create a compelling visual experience that aligned with the branch’s transformation initiative.
Fine-tuning digital signage placement and content is critical to creating an engaging bank branch experience.
To stay competitive, banks are taking advice from the retail sector and integrating new technology in the branch.
As banking tech evolves, institutions are seeing that consumers access finances through multiple touch points, reiterating the need for unified commerce.
Banks are replacing traditional desktops with VDIs. Samsung Dex's cross-platform functionality makes it a natural choice for the future of mobile finance.
The bank branch of the future will feature lean operations and omnichannel interactions where customers can conduct business from mobile devices.