The rise of virtual reality and augmented reality has made way for mixed reality, a disruptive technology that anchors rich overlays to real-world objects.
The makers of Assassin's Creed have launched a virtual reality experience in select theaters, illustrating how VR can be used across industries.
Medical virtual reality tools transport medical students out of the classroom and into realistic clinical environments.
Under Armour is using virtual reality technology to provide shoppers with an immersive experience that lets them tour their new facility before it opens.
Hotels are increasingly leveraging augmented reality technology to set themselves apart from their competition and attract tech-savvy millennials.
The 2016 Olympic Games were the site of the first live 360 VR press conference, showing the potential of technology to connect people across the world.
The wearables market is poised to have a huge impact on higher education, and students are using this technology in increasingly innovative ways.
Sport technology devices like AR glasses, VR headsets and custom wearables are helping athletes at this year's Olympic Games in Rio.
Due to the success of Pokemon Go, augmented reality is poised to have a huge effect on the future of retail.
VR marketing is transforming the hotel entertainment and marketing industries, attracting guests by offering immersive experiences.