Research firm Accenture projects millennial shoppers will generate 30 percent of all retail sales by 2020, and a mobile POS (mPOS) system can be a valuable tool to meet their demand for a personalized experience. Moving beyond the cash register and out onto the sales floor is a highly effective way to actively engage with customers. Tech-savvy millennial shoppers, who already use their own devices in-store for price checks and comparisons, are quickly adopting mobile pay and are seeking ways to process transactions anywhere.

Putting mPOS in the hands of associates not only enables them to offer a more active and personalized experience, but also enhances their productivity. No longer tethered to a register station, associates can engage in greeting, line-busting or checking inventory. They are also then available to place orders and process transactions from anywhere in the store.

Samsung offers an extensive portfolio of mPOS devices that include smartphones, tablets, barcode scanners and magnetic strip readers. All of Samsung’s devices run the Android OS, which supports robust CRM applications and features the built-in defense-grade Knox security system to keep customer data safe.

Watch this SBTV episode to learn more about Samsung’s retail solutions and how they can increase efficiency.

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Craig Guillot

Craig Guillot is a business writer who specializes in tech and the retail industry. His work has appeared in STORES Magazine (National Retail Federation), Chief Executive, and Wall Street Journal.

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