Is it possible to experience a rigorous workout without even realizing it?

According to Eric Janszen, with virtual reality, the answer is yes.

I sat down with the co-founder and CEO of VirZOOM at Mobile World Congress conference in San Francisco to hear more about how his company is taking the work out of working out.

“VirZOOM immerses you in a virtual world, so you are reacting to what’s going on,” explained Janszen. “Because you’re experiencing it — and not watching it through a little window — you have to react. And your motion is exercise.”

Hear more about how VirZOOM is partnering with Life Fitness to bring VR workouts to a gym near you.