Colantuono’s story awakened Coldwell Banker to the immediate applications of VR and compelled them to plan on heavily integrating of VR-powered solutions with Samsung.
Since then, Coldwell Banker has emerged as a pioneer, and they’ve seen VR become a more common component in home listings. In collaboration with Samsung, Coldwell Banker is generating benefits for both agents and clients.
For sellers and buyers, they can tour properties regardless of location, and make more informed decisions about the houses they do want to see in real life. This, in turn, has cut physical viewing times down from four hours to 30 minutes, according to Colantuono.
Agents are also able to be much more productive. The technology enables them to show more houses, reduce staging costs, lower travel and marketing expenses and win more listings. To ensure realtors stay ahead of the curve, the company consistently provides training and thought leadership around the latest technology, Keichinger explains.
Furthermore, VR enables sellers to provide viewings earlier, before they move out, which speeds up turnaround from listing to closing.
“I use [VR] on every listing I have. I’ve won listings because of it and sold properties because of it,” says Colantuono. Now to showings, he always carries his “tech bag,” which contains the Samsung Gear VR headsets, and all the accessories to gather the pieces of the VR experience.
Colantuono’s experience resonated back at Coldwell Banker’s corporate headquarters and compelled them to spearhead a larger integration. “We know that including dynamic content like VR tours as part of the listing offering, we are creating a more memorable experience for our sellers and our real estate agents as well,” concludes Keichinger.
Get a look at some of the technology that is making 360 video possible and easy to capture.