As the financial industry continues to transition to a mobile-first approach, allowing bankers and financial advisors to create meaningful and efficient customer experiences, the question of how CIOs can best utilize data in order to optimize and inform upon mobile use to gain a competitive edge is top-of-mind. Anticipating how to integrate and use technology to address customer pain points, create new solutions and ultimately, drive new revenue can distinguish traditional banks from their competition.
Samsung and Gartner have teamed up to deliver valuable insights for banking innovators on these topics at a new Gartner.com microsite where you can access detailed reports that help navigate the path to implementing innovative mobile technology use and creating custom solutions fit for the customers in question. Visit Digital Transformation of Retail Banking: Mobile First.
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