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Virtual Reality Takes the Guess Work out of Real Estate

It’s often said that real estate is all about location, location, location. But what if that location requires distant travel for a prospective buyer needing to relocate — or what if an agent is unable to sync calendars with buyer and seller for a walkthrough, costing days or even weeks in the process?

With so much of the real estate market finding its way online, agents and brokers are finding it more difficult to reel in prospective buyers for home visits. But with the advent of affordable virtual reality (VR) headsets, there’s now a rich, immersive way to woo new home seekers.

VR lets a viewer step into a space and be immersed in the 360-degree experience. In the real estate market, this capability can be a powerful tool and, while it won’t always replace an in-person home visit, the VR experience will help prospective buyers be better informed and prepared.

There’s a better way to attract buyers to your property. Learn more about 360 video for real estate with this case study on Coldwell Banker.

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David Spark & Ken K.

Ken K. is an artist and writer living in Los Angeles. David Spark is the owner of Spark Media Solutions, which specializes in B2B content marketing for the tech industry. He has more than twenty years of experience in tech journalism and production, plus ten years experience in advertising. David also squandered more than a dozen years working as a touring stand up comedian, a San Francisco tour guide, and comedy writer for The Second City in Chicago.

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