Jennifer Goforth Gregory, Author at Samsung Business Insights

Samsung Business Insights

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Jennifer Goforth Gregory

Jennifer Gregory has been writing for 20 years and has focused on the hospitality industry for the past five years. She has written for numerous publications, including Entrepreneur.com, MSN Money, Fox Business, Success Magazine, QSR magazine, Hospitality Technology magazine and American Express OPENForum. She works for a variety of national brands including IBM, Allstate, Intuit, Infusionsoft, American Express and Costco. She has a master’s degree in technical communication with a specialization in technology. Follow Jen on Twitter: @byJenGregory

Posts By Jennifer Goforth Gregory

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Smart TVs can enhance the guest experience and improve hotel operations.

Smart TVs: The Natural Guest Room Hub to Enhance Hotel Operations and Loyalty

A Smart TV has the potential to improve hotel guest rooms and transform hotel operations.

Beacon tech is transforming the travel industry by streamlining airport operations and communicating personalized information to travelers.

Passenger Experience

Airports and Airlines Using Beacon Tech to Send Location-Based Messages to Travelers

With beacon tech and sensors, airlines and airports can improve the travel experience by sending personalized messages to passengers.

Robot customer service is becoming an interactive option for hotels seeking to embrace new technology.

Robot Customer Service: A New Trend in Hotel Automation?

By using robot customer service in balance with the human touch, hotels can provide a superior customer experience.

Hospitality technology allows hotels to create personalized customer service experiences for their guests.

Hospitality Technology Allows Hotels to Create Exceptional Customer Experiences

By thoughtfully integrating hospitality technology, hotels can create an exceptional customer experience.

The combination of technology and human interaction is key to improving the guest experience.

Technology and Human Interaction Create a Personalized Guest Experience

By using technology and human interaction together, hotels can create a personalized guest experience.

Predictive modeling can enhance the guest experience.

Predictive Modeling: Taking Customer Service to the Next Level

Predictive modeling helps hotels anticipate customers' wants and needs.

Beacon technology has many applications within the hospitality industry.

Hospitality Trends: Beacon Technology and Augmented Reality

By using beacon technology and augmented reality, hotels can stay in front of the latest hospitality trends and provide a customized experience for guests.

IoT hospitality technology reduced energy consumption and increases guest satisfaction.

IoT Hospitality Technology Cuts Costs and Improves Guests’ Experiences

By using IoT hospitality technology, your hotel can increase guest satisfaction and save money through reduced energy consumption.

In 2015, the hospitality industry focused heavily on providing hotel in-room technology for guests.

2015 Hospitality Trends in Review: Taking Hotel In-Room Technology to the Next Level

Through the use of hotel in-room technology, 2015 moved the hotel industry closer to creating a personalized experience for each guest.

Mobile technology trends are changing the hotel check-in process.

Mobile Trends in Hospitality: The Mobile Front Desk

Using tablets to check in guests is one of the biggest hospitality mobile technology trends, with 47 percent of hotels expected to adopt it this year.