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Interactive displays, digital menu boards and a signature video wall all helped brighten the fortunes of 1897 Market, a massive, multi-format restaurant and bar opened and run by HMSHost at Charlotte Douglas International Airport.
1897 Market had a great location, but it was struggling to get bustling travelers on the airport concourse to slow down, have a look and come inside. “We are a new restaurant and shopping concept so we needed to break through all the distractions that busy travelers encounter at an airport and get them to check us out,” recalls Doug Draper, an executive at HMSHost.
Integrator OSM Solutions worked with HMSHost to make the 9,000-square-foot venue digital, starting with an attention-grabbing, tiled pair of Samsung thin-bezel displays on a concourse wall, which runs mouth-watering visuals of featured dishes from the 1897 menu. There are three 40-inch interactive displays positioned at the three entrances, designed to explain food and drink options, and how the concept restaurant works. All of the static menus were converted to Smart Signage displays, with pricing, schedules and features all dynamically changed using OSM’s Menuboard Manager software.
The results: higher engagement and foot traffic, and major national awards in 2016 from the airport industry.
Read the case study below to learn more about how 1897 Market used Samsung Smart Signage to create an engaging experience for airport travelers.